Last updated: 16 September 2026
GamePlan AI (“we”, “us”, “our”) is a done-for-you AI automation agency based on the Gold Coast, Queensland, Australia, run by Mike and Breana Elkington. This policy explains how we collect, use, store and share personal information when you visit thegameplanai.com, respond to our ads, fill in our forms, book a call with us, or work with us. We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).
1. What we collect
- Contact details: name, email address, phone number and business name.
- Business details you share with us: your website or store URL, ecommerce platform, approximate revenue range, the challenges you tell us about, and anything you add in a form, email or call.
- Booking details: the date, time and answers you give when you book a call.
- Website and ad data: pages visited, device and browser type, approximate location, and how you interact with our ads and site. We collect this through cookies and similar tools, including the Meta Pixel and Google tags.
2. How we collect it
We collect information directly from you when you complete a form on our website, submit a Facebook or Instagram lead form, book a call through our scheduling tool, email or phone us, or talk with us on a call. We also collect website and advertising data automatically through cookies and tracking technologies. If you run an online store that we work with, we may access customer data held in your platforms only as needed to deliver the services you engage us for.
3. How we use it
- To respond to your enquiry and schedule and run strategy or audit calls.
- To prepare proposals and deliver the services you engage us for.
- To send you information about our services, where you have agreed to receive it or where the law otherwise allows.
- To measure and improve our website and advertising, including showing our ads to people who have visited our site or engaged with our content.
- To meet our legal, accounting and record-keeping obligations.
4. Who we share it with
We share personal information only with trusted service providers who help us run our business, such as advertising platforms (Meta and Google), scheduling tools (Calendly), CRM and marketing automation software, email providers, cloud hosting, and our professional advisers. We require them to handle the information securely and only for the purpose we provide it. We do not sell your personal information.
5. Overseas disclosure
Some of our service providers store or process information outside Australia, including in the United States. By providing your information you acknowledge that it may be transferred overseas. We take reasonable steps to use providers with appropriate privacy and security practices.
6. Cookies and advertising
Our website uses cookies and pixels to understand how visitors use the site and to show relevant ads on Facebook, Instagram and Google. You can manage cookies in your browser settings, adjust your ad preferences in your Meta and Google account settings, or opt out of interest-based advertising through those platforms.
7. Marketing messages
Every marketing email or SMS we send identifies us and includes a simple way to unsubscribe. We action unsubscribe requests promptly and within 5 business days.
8. Security and retention
We take reasonable steps to protect personal information from misuse, loss and unauthorised access, including access controls and reputable, secure software providers. We keep information only for as long as we need it for the purposes above or as required by law, and then delete or de-identify it.
9. Access, correction and questions
You can ask to access or correct the personal information we hold about you, or ask us to delete it, by emailing info@thegameplanai.com. We will respond within 30 days.
10. Complaints
If you have a privacy concern, please contact us first at info@thegameplanai.com and we will work with you to resolve it. If you are still unhappy with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
Contact us
GamePlan AI
Gold Coast, Queensland, Australia
Email: info@thegameplanai.com
Phone: +61 435 729 687
We may update this policy from time to time. The latest version is always available on this page.