Most businesses are one system away from consistent growth.
We build that system.
We design and deploy done-for-you AI systems across content creation, social media, lead generation, SEO, automation, CRM, outreach and more — built around your business, delivering results from week one.
Who we are
Game Plan AI was built on a simple belief: AI should drive real business outcomes, not just ideas.
Founded by Michael Elkington and Breana Elkington, Game Plan AI exists to help companies cut through the noise and implement practical, revenue-driving AI solutions across their operations.
We don’t just advise — we build, integrate, and execute.
Our Mission
To help businesses move faster, operate smarter, and scale using AI — without complexity, confusion, or wasted time.
The Result
You’re getting operators who understand business, build systems that work, and deliver measurable results.
The Problems Our Clients Face
Inconsistent lead flow and unpredictable pipelines.
Manual outreach and follow-ups that waste hours and let deals slip away.
Teams bogged down by admin instead of selling.
Cold leads and proposals with no structured system for persistent follow- through.
No clear visibility into which prospects are worth pursuing.
Time wasted on manual admin tasks that haven't been automated.
Capabilities / Services
Front-End Ai
- Multi-channel outreach - Personalised email campaigns, social media marketing and Linkedin outreach
- Smart lead list generation
- Web design, landing page and lead funnel buildout
- Conversational Ai agents for websites, apps, and messaging platforms
- Customer-facing chatbots and virtual assistants
Back-End Ai & Automation
- CRM design and pipeline management
- Workflow automation
- Automated invoicing processes and payment solutions
- Data extraction, document analysis, and compliance validation
Integration & Architecture
- Full system review and process mapping
- API & system integrations (internal/external)
- Secure database connections and data management
How We Work
From Concept to Deployment
Step 1 – Discovery & Requirements
Understand business logic, workflows, and Ai goals to uncover automation opportunities.
Step 2 – Architecture & Solution Design
Gameplan Ai designs Ai solutions for front-end, back- end, and integration layers.
Step 3 – Build & Implementation
Our team prepares the Ai agents, automations, and systems.
Step 4 – System Rollout
Solutions deployed inside client environments and workspaces.
Step 5 – Iteration & Scaling
Continuous improvement and expansion across departments and workflows.
Michael Elkington
Co-Founder
Michael brings an operator-first mindset to AI implementation, with a background in building and scaling businesses, driving growth, and identifying high-impact opportunities.
With experience across multiple industries, Michael has consistently focused on one core outcome: improving performance through smarter systems and better execution. His approach to AI is grounded in commercial reality — identifying where automation, data, and intelligent systems can immediately increase efficiency, reduce costs, and unlock new revenue streams.
At Game Plan AI, Michael leads strategy and deployment, working directly with businesses to integrate AI into their sales, operations, and internal workflows in a way that is practical, scalable, and results-driven.
Breana Elkington
Co-Founder
Breana brings a strong background in brand, operations, and business development, with a focus on connecting strategy to execution.
Her experience across recruitment, partnerships, and brand management has been centred around building systems that scale — aligning people, processes, and technology to drive growth.
At Game Plan AI, Breana focuses on client experience, implementation, and ensuring that AI solutions are not only powerful but also usable and seamlessly integrated into day-to-day business operations.
Her strength lies in translating complex technology into clear, actionable systems that teams can adopt quickly and effectively.
What Sets Us Apart
Most businesses struggle with AI because they approach it the wrong way — chasing tools instead of outcomes.
Game Plan AI is different
We focus on implementation, not theory
We build custom AI systems tailored to your business
We prioritise ROI, efficiency, and scalability
We integrate AI into your existing workflows — not replace them
What kind of results can we expect?
You can expect measurable pipeline growth and consistent, qualified meetings within the first 60–90 days.